Optometric Marketing

Optometric Practice Management and the Internet

Consider two ways of looking at optometric practice management: One practice looks at it in terms of what’s worked in the past for acquiring and retaining patients. Assuming an “If it’s not broken, why fix it?” mentality, they continually return to ads in the Yellow Pages, newspapers, and on the radio to get the word out. Another practice relies on the same means of advertising to a point, but has added a new dimension to their optometric practice management. This practice is increasingly moving toward communicating with patients over the Internet. They maintain regular contact with patients via e-mail and have a great-looking website with printable coupons and free eye care advice. Any... 

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Eyecare Marketing

Using your website to expand your client base

Optometric websites need to be accessible and professional to get the results you want—in other words, to reach out to, inform, educate, and generally make life easier for current and potential customers. While a simple website is better than no website at all, a dynamic, visually enticing, and user-friendly website can significantly increase your customer base. Here are some tips I’ve gleaned from optometric websites that do it right: Usability is key. How user-friendly is your website? This should be at the front of your mind, especially given your profession. As an optometrist, a significant number of your patients likely have some kind of vision impairment. Is the “look” of your site... 

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Eyecare Marketing & Email

Eye Care Marketing and E-Newsletters: Does Frequency Really Matter?

Many of us who commit to email marketing as part of our overall eye care marketing strategy get hung up on which matters more:  Frequency or Content? Well, it depends…But first, Content Is King Okay, so you’ve figured out that email is an extremely cost-effective way of getting your message out to the patient base. Your email systems set up and ready to go and you even have a few emails collected. So what are you going to talk about? The answer is easier than you think. The key to is to give patients what they want – useful information about their eyes. Yup. That leaves it wide open. Whatever topic you focus on, it must be about them – for them – with them in... 

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Email Marketing

Eye Care Marketing: Effective E-Newsletters The Easy Way

You would think that once you’ve collected a the patient emails, uploaded them to your email delivery system, and refined your website, that the rest would be smooth sailing. What’s the big deal, right? You get a ton of email newsletters in your inbox. Which ones do you read? But a lot of people have a hard time from here. Obviously, you have valuable insight on a subject people need and want to know about. But how do you deliver this efficiently Here are the keys: Keep it short and sweet. Everyone is busy and we tend to scan ‘E-stuff’ quickly. And ‘Sweet’, in this context, also means lively – so keep it fun where appropriate. Speak in your voice. This... 

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