An Optometric Marketing Approach to Birthday Post Cards

My predecessor always sent out a monthly birthday post-card mailing.
He swore by it, yet we dropped it as part of our optometric marketing strategy.

I think the reason had more to do with staff time in processing the monthly mailings and the fact that it was difficult to determine the effectiveness.

Then came email and we learned how to broadcast practically anything – as long as you have a good reason. (Sometimes, you don’t even need a good reason). Birthdays are a great reason and again, another way to touch your patient base.