Eye Care Marketing For The Internet Age: How To Use Your Blog

So you’ve got your website set up and humming in the eye care marketing backgroud – pre-selling qualified patients by offering information and answers that they are looking for.

And your email system is steadily growing, maintaining a healthy list of actively engaged patients who can’t to see what you’ll send them next.

So now it’s time to test things out with an  eye care marketing event or a promotion.

You set up an announcement on your home page and start talking about this in your email broadcast.

Obviously, not everyone will be interested, and the last thing you want is to turn off your loyal followers with an intense marketing campaign.

So what do you do?

Take the group that wants to know more to your blog. As you know, blogs are incredibly simple to set-up.

A Wordpress blog is free and you can have someone set one up for your for the cost of a pizza.

Once you have a simple, clean looking template set up, you’re ready to start posting.

Okay. Back to your promotional campaign.

Here’s how to use your blog for a profitable event:

Somewhere in your email broadcast, let people know about the upcoming event.

This could work for trunk shows, special promotions, community events, and many other eye care marketing strategies.

And tell them that they can learn more about it by visiting your blog.

The click the click the link that takes them to the blog post.

Of course, the best part is that your blog post will encourage comments and questions that the other folks can see and be a part of

And we all know the power social proof. Of course, this is merely one use of a blog.

I plan to cover others in future approach – especially with regard to how your blog can build traffic to your main website.

Finally, eye care professionals tend to discount the power of email in their overall eye care marketing strategy.  Again,

We’ll be covering more of this as well.