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	<title>Eye Care Marketing Information &#187; Eyecare Marketing and Email</title>
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	<description>High-Tech Marketing For Eye Care Professionals</description>
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		<title>Eye Care Marketing and E-Newsletters: Does Frequency Really Matter?</title>
		<link>http://www.eyecaremarketinginfo.com/2009/08/eye-care-marketing-and-e-newsletters-does-frequency-really-matter/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/08/eye-care-marketing-and-e-newsletters-does-frequency-really-matter/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 00:40:00 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[eye care marketing and enewsletters]]></category>
		<category><![CDATA[Optometric Websites]]></category>
		<category><![CDATA[practice blog]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=105</guid>
		<description><![CDATA[Many of us who commit to email marketing as part of our overall eye care marketing strategy get hung up on which matters more:  Frequency or Content?
Well, it depends&#8230;But first,
Content Is King

Okay, so you&#8217;ve figured out that email is an extremely cost-effective way of getting your message out to the patient base.
Your  email systems [...]]]></description>
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		<title>Eye Care Marketing: Effective E-Newsletters The Easy Way</title>
		<link>http://www.eyecaremarketinginfo.com/2009/07/eye-care-marketing-effective-e-newsletters-the-easy-way/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/07/eye-care-marketing-effective-e-newsletters-the-easy-way/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 01:08:05 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[eyecare marketing]]></category>
		<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[optometry marketing email]]></category>
		<category><![CDATA[Using E-Mail for Effective Eyecare Marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=90</guid>
		<description><![CDATA[You would think that once you&#8217;ve collected a the patient emails, uploaded them to your email delivery system, and refined your website, that the rest would be smooth sailing.
What&#8217;s the big deal, right? You get a ton of email newsletters in your inbox. Which ones do you read?
But a lot of people have a hard [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eye Care Practice Management in Today’s Competitive Marketplace</title>
		<link>http://www.eyecaremarketinginfo.com/2009/07/eye-care-practice-management-in-today%e2%80%99s-competitive-marketplace/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/07/eye-care-practice-management-in-today%e2%80%99s-competitive-marketplace/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:57:10 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[contemporary eyecare marketing]]></category>
		<category><![CDATA[effective eye care marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Eye Care Marketing and Snail Mail]]></category>
		<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[optometry marketing email]]></category>
		<category><![CDATA[Optometry Websites]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=76</guid>
		<description><![CDATA[Growing your practice in today’s competitive marketplace is no easy task. Traditional means of getting the word out to your patients—ads in the Yellow Pages, newspapers, and on the radio—are effective, but also costly. How can you expand your practice without also paying more? Does optical practice management need to cost a lot?
Fortunately, it doesn’t. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eye Care Marketing and Email: The Doctor Will Text You Now</title>
		<link>http://www.eyecaremarketinginfo.com/2009/06/eye-care-marketing-and-email-the-doctor-will-text-you-now/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/06/eye-care-marketing-and-email-the-doctor-will-text-you-now/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:38:47 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[5 Ways to Build email marketing]]></category>
		<category><![CDATA[eye care business]]></category>
		<category><![CDATA[eyecare marketing]]></category>
		<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[optometric marketing campaign]]></category>
		<category><![CDATA[optometric marketing strategy]]></category>
		<category><![CDATA[Optometry Websites]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=72</guid>
		<description><![CDATA[http://online.wsj.com/article/SB1000&#8230;513900382.html
(You may need a subscription, but here&#8217;s the link)
The article in this morning&#8217;s journal, &#8220;The Doctor Will Text You Now: Patients Visit With Their Physicians Online as More Insurers Begin Paying for Digital Diagnoses&#8221; gets off on to an embarrassing start by using a &#8216;red eye&#8217; example, which you have to let slide (for now) [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eyecare Marketing through E-mail</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-through-e-mail/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-through-e-mail/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:48:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[eyecare marketing]]></category>
		<category><![CDATA[Eyecare Marketing through E-mail]]></category>
		<category><![CDATA[eyecare services]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[start eye care marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=31</guid>
		<description><![CDATA[Practically everyone has an e-mail address these days, but did you know the numerous potential benefits it can have for your eyecare marketing? If you’re just getting started and building your practice from the ground up, you might be surprised just how much e-mail can help. Used wisely, e-mail can help bring in loads of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using E-Mail for Effective Eyecare Marketing</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/using-e-mail-for-effective-eyecare-marketing/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/using-e-mail-for-effective-eyecare-marketing/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:32:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[contemporary eyecare marketing]]></category>
		<category><![CDATA[email reminders]]></category>
		<category><![CDATA[eye care]]></category>
		<category><![CDATA[eye care business]]></category>
		<category><![CDATA[Newsletter Marketing]]></category>
		<category><![CDATA[Using E-Mail for Effective Eyecare Marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=20</guid>
		<description><![CDATA[If you’re using e-mail to connect with your patients and grow your optometry practice, congratulations! E-mail is an essential piece of contemporary eyecare marketing, and using it effectively can help you maintain the patients you’ve had for years and also acquire new ones.
Remember, though, that some uses of e-mail are better than others. Read the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eye Care Marketing: The Power of Email And Website Analytics</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/eye-care-marketing-the-power-of-email-and-website-analytics/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/eye-care-marketing-the-power-of-email-and-website-analytics/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:15:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[control your marketing direction.]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[marketing observation]]></category>
		<category><![CDATA[Power of Email And Website Analytics]]></category>
		<category><![CDATA[powerful marketing tool]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=14</guid>
		<description><![CDATA[Just wanted to share a marketing observation that I’ve found to be extremely effective and motivating &#8211; especially in the midst of these uncertain times.
I cover this in my free guide, but most people have not read it yet.
I’ve found that sending a regular email broadcast to my patient database containing useful and interesting information [...]]]></description>
		<wfw:commentRss>http://www.eyecaremarketinginfo.com/2009/05/eye-care-marketing-the-power-of-email-and-website-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optometry Marketing and Email &#8211; How To Use Links</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/optometry-marketing-and-email-how-to-use-links/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/optometry-marketing-and-email-how-to-use-links/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:12:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[inexpensive marketing tool]]></category>
		<category><![CDATA[marketing email campaigns]]></category>
		<category><![CDATA[optometry marketing email]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=12</guid>
		<description><![CDATA[Using links in your optometry marketing email campaigns is an excellent way of demonstrating your good intentions and essential to getting the most out of this powerful and inexpensive marketing tool.
Your patients like to know what you recommend or find interesting. 
Not only are giving them valuable information, but the link is also perceived as [...]]]></description>
		<wfw:commentRss>http://www.eyecaremarketinginfo.com/2009/05/optometry-marketing-and-email-how-to-use-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eyecare Marketing and Email: What Do Your Patients Want to Know About?</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-and-email-what-do-your-patients-want-to-know-about/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-and-email-what-do-your-patients-want-to-know-about/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:09:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[effective eye care marketing]]></category>
		<category><![CDATA[eye care]]></category>
		<category><![CDATA[eye care forums]]></category>
		<category><![CDATA[eye care marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=10</guid>
		<description><![CDATA[Whether you’ve been broadcasting to your patient base for years or just getting started, figuring out what information to share with your patients can pose an interesting challenge. 
As professionals, we spend a lot of energy on describing conditions and treatment plans in layman’s terms &#8211; for a live audience who generally need to know [...]]]></description>
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		<slash:comments>0</slash:comments>
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