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	<title>Eye Care Marketing Information &#187; Optometric Marketing</title>
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	<link>http://www.eyecaremarketinginfo.com</link>
	<description>High-Tech Marketing For Eye Care Professionals</description>
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		<title>Optometric Practice Management and the Internet</title>
		<link>http://www.eyecaremarketinginfo.com/2009/07/optometric-practice-management-and-the-internet/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/07/optometric-practice-management-and-the-internet/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 21:04:32 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[Optometric Websites]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[optometric practice managment]]></category>
		<category><![CDATA[optometry marketing email]]></category>
		<category><![CDATA[Optometry Websites]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=85</guid>
		<description><![CDATA[Consider two ways of looking at optometric practice management:
One practice looks at it in terms of what’s worked in the past for acquiring and retaining patients. Assuming an “If it’s not broken, why fix it?” mentality, they continually return to ads in the Yellow Pages, newspapers, and on the radio to get the word out.
Another [...]]]></description>
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		</item>
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		<title>Increasing Revenue With A Modern Optometric Marketing Plan</title>
		<link>http://www.eyecaremarketinginfo.com/2009/06/increasing-revenue-with-a-modern-optometric-marketing-plan/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/06/increasing-revenue-with-a-modern-optometric-marketing-plan/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 17:36:02 +0000</pubDate>
		<dc:creator>jlewis</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[contemporary eyecare marketing]]></category>
		<category><![CDATA[eye care business]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[eye care websites]]></category>
		<category><![CDATA[optometric marketing strategy]]></category>
		<category><![CDATA[Optometric Websites]]></category>
		<category><![CDATA[optometry marketing email]]></category>
		<category><![CDATA[optometry practice]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=65</guid>
		<description><![CDATA[Simply put, the traditional marketing strategies employed by optometrists—reaching patients through the yellow pages and radio and television advertisements—are on their way out. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Your Optometric Website Work for your Patients</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/making-your-optometric-website-work-for-your-patients/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/making-your-optometric-website-work-for-your-patients/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:50:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[eye care marketing and email]]></category>
		<category><![CDATA[optometric practice management]]></category>
		<category><![CDATA[Optometric Website]]></category>
		<category><![CDATA[optometry marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=33</guid>
		<description><![CDATA[There are many “traditional” ways your patients might find out about you: the Yellow Pages, a recommendation from a friend, or they might notice your practice while walking or driving around town. These ways still work. However, today’s competitive marketplace also demands that you have a strong Web presence. Why? Because it brings in customers. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outperforming the Competition in the Optometric Marketplace</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/outperforming-the-competition-in-the-optometric-marketplace/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/outperforming-the-competition-in-the-optometric-marketplace/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:43:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[effective eye care marketing]]></category>
		<category><![CDATA[effective marketing strategy]]></category>
		<category><![CDATA[eyecare]]></category>
		<category><![CDATA[Optometric Marketplace]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=29</guid>
		<description><![CDATA[The optometric marketplace is a competitive one. No matter how long you’ve been in business—and no matter how strong of a relationship you have with your patients—the fact is that there will always be someone trying to do it better and more efficiently than you. If you’re worried about losing your patient base to local [...]]]></description>
		<wfw:commentRss>http://www.eyecaremarketinginfo.com/2009/05/outperforming-the-competition-in-the-optometric-marketplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expanding Your Business through Optometric Marketing</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/expanding-your-business-through-optometric-marketing/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/expanding-your-business-through-optometric-marketing/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:41:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[eye care business]]></category>
		<category><![CDATA[eyecare business]]></category>
		<category><![CDATA[optometric marketing campaign]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=27</guid>
		<description><![CDATA[A successful optometry practice requires a solid client base. If you’re happy with that number of patients you currently have, you might be surprised to find out how many more you could have with a few tweaks to your optometric marketing. In any case, sitting back and assuming you’ll always have the same number of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optometric Marketing through Online Advertising</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/optometric-marketing-through-online-advertising/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/optometric-marketing-through-online-advertising/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:38:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eyecare marketing]]></category>
		<category><![CDATA[Newsletter Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=25</guid>
		<description><![CDATA[If you’re an optometrist using 21st-century methods of online advertising, you’re already attracting potential new customers each and every day. Optometric marketing is venturing into exciting new realms that reach out to—and draw in—new customers in unprecedented numbers. If you’re ready to grow your patient base and have more control over the type of patients [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Your Practice through Optometry Websites</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/building-your-practice-through-optometry-websites/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/building-your-practice-through-optometry-websites/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:35:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[business on the internet]]></category>
		<category><![CDATA[eye care websites]]></category>
		<category><![CDATA[eyecare website]]></category>
		<category><![CDATA[online eye care services]]></category>
		<category><![CDATA[optometry practice]]></category>
		<category><![CDATA[Optometry Websites]]></category>
		<category><![CDATA[vision-related sites]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=22</guid>
		<description><![CDATA[Our patients have spoken, and they’re increasingly saying that they’d like to do their business on the internet. You probably already have a website for your optometry practice, but are you getting the most out of it? I have found that a few simple modifications can turn most optometry websites into excellent resources for patients.
There [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eyecare Marketing and Email: What Do Your Patients Want to Know About?</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-and-email-what-do-your-patients-want-to-know-about/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-and-email-what-do-your-patients-want-to-know-about/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:09:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eyecare Marketing and Email]]></category>
		<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[effective eye care marketing]]></category>
		<category><![CDATA[eye care]]></category>
		<category><![CDATA[eye care forums]]></category>
		<category><![CDATA[eye care marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=10</guid>
		<description><![CDATA[Whether you’ve been broadcasting to your patient base for years or just getting started, figuring out what information to share with your patients can pose an interesting challenge. 
As professionals, we spend a lot of energy on describing conditions and treatment plans in layman’s terms &#8211; for a live audience who generally need to know [...]]]></description>
		<wfw:commentRss>http://www.eyecaremarketinginfo.com/2009/05/eyecare-marketing-and-email-what-do-your-patients-want-to-know-about/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optometric Marketing and Email: Flex Spending Reminders</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/optometric-marketing-and-email-flex-spending-reminders/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/optometric-marketing-and-email-flex-spending-reminders/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:06:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[eye care marketing]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=8</guid>
		<description><![CDATA[Even at this time of year, its a good idea to remind folks of their flex spending dollars. Email is a great way to spread this valuable information. 
As part of our normal email newsletter, we use the P.S. as an announcement forum…most people skip/scan down to this part anyway…
So, in other words, we use [...]]]></description>
		<wfw:commentRss>http://www.eyecaremarketinginfo.com/2009/05/optometric-marketing-and-email-flex-spending-reminders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Optometric Marketing Approach to Birthday Post Cards</title>
		<link>http://www.eyecaremarketinginfo.com/2009/05/an-optometric-marketing-approach-to-birthday-post-cards/</link>
		<comments>http://www.eyecaremarketinginfo.com/2009/05/an-optometric-marketing-approach-to-birthday-post-cards/#comments</comments>
		<pubDate>Thu, 28 May 2009 13:57:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Optometric Marketing]]></category>
		<category><![CDATA[eye care marketing]]></category>
		<category><![CDATA[optometric marketing strategy]]></category>

		<guid isPermaLink="false">http://www.eyecaremarketinginfo.com/?p=3</guid>
		<description><![CDATA[My predecessor always sent out a monthly birthday post-card mailing.
He swore by it, yet we dropped it as part of our optometric marketing strategy.
I think the reason had more to do with staff time in processing the monthly mailings and the fact that it was difficult to determine the effectiveness. 
Then came email and we [...]]]></description>
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		<slash:comments>0</slash:comments>
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