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	<title>Eye Care Marketing Information</title>
	<link>http://www.eyecaremarketinginfo.com</link>
	<description>High-Tech Marketing For Eye Care Professionals</description>
	<lastBuildDate>Fri, 23 Oct 2009 17:09:03 +0000</lastBuildDate>
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	<item>
		<title>Using your website to expand your client base</title>
		<description><![CDATA[Optometric websites need to be accessible and professional to get the results you want—in other words, to reach out to, inform, educate, and generally make life easier for current and potential customers. While a simple website is better than no website at all, a dynamic, visually enticing, and user-friendly website can significantly increase your customer [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/10/using-your-website-to-expand-your-client-base/</link>
			</item>
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		<title>Realizing Your Marketing Plan through Online Advertising</title>
		<description><![CDATA[Q: How can I use online advertising to expand my practice?
A: It&#8217;s easier than you think. 
Marketing is a crucial part of any optical practice management plan, and with the Internet we have one of the most powerful tools ever created for putting our plans into action. More than with radio, television, and newspapers, you [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/10/realizing-your-marketing-plan-through-online-advertising/</link>
			</item>
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		<title>Using E-mail to Enhance Eye Care Marketing</title>
		<description><![CDATA[To say that e-mail has revolutionized the way we communicate would be saying far too little. Professionals use e-mail every day to exchange information with colleagues, contemporaries, and customers. As an eye care professional, it’s important that you think about how e-mail impacts your eye care marketing.
Improving your eye care marketing is easy, and it [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/09/using-e-mail-to-enhance-eye-care-marketing/</link>
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		<title>Eye Care Marketing and E-Newsletters: Does Frequency Really Matter?</title>
		<description><![CDATA[Many of us who commit to email marketing as part of our overall eye care marketing strategy get hung up on which matters more:  Frequency or Content?
Well, it depends&#8230;But first,
Content Is King

Okay, so you&#8217;ve figured out that email is an extremely cost-effective way of getting your message out to the patient base.
Your  email systems [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/08/eye-care-marketing-and-e-newsletters-does-frequency-really-matter/</link>
			</item>
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		<title>Eye Care Marketing For The Internet Age: How To Use Your Blog</title>
		<description><![CDATA[Incorporating the use of a blog can be an excellent way creating interaction and keeping your patients informed.]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/08/eye-care-marketing-for-the-internet-age-how-to-use-your-blog/</link>
			</item>
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		<title>Optometric Practice Managment: Your Local Word Wide Web</title>
		<description><![CDATA[Technology has certainly changed the way we think of optometric practice management.
It wasn&#8217;t long ago that the idea of linking image systems with an EMR was only a pipe dream. Now it is commonplace.
In fact, many of you have learned how some of these technologies actually become a working part of your marketing mix &#8211; [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/08/optometric-practice-managment-your-local-word-wide-web/</link>
			</item>
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		<title>Your Eye Care Marketing Niche</title>
		<description><![CDATA[ou know how a lot of practice management consultants will say you need to develop a specialty within that practice?
Low vision, specialty contact lenses, and vision therapy come to mind.
It&#8217;s true.
So, why don&#8217;t you just have one big practice that does it all?
As optometrists, we pride ourselves in being the general eye guy &#8211; we [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/08/your-eye-care-marketing-niche/</link>
			</item>
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		<title>Eye Care Marketing: Effective E-Newsletters The Easy Way</title>
		<description><![CDATA[You would think that once you&#8217;ve collected a the patient emails, uploaded them to your email delivery system, and refined your website, that the rest would be smooth sailing.
What&#8217;s the big deal, right? You get a ton of email newsletters in your inbox. Which ones do you read?
But a lot of people have a hard [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/07/eye-care-marketing-effective-e-newsletters-the-easy-way/</link>
			</item>
	<item>
		<title>Optometric Practice Management and the Internet</title>
		<description><![CDATA[Consider two ways of looking at optometric practice management:
One practice looks at it in terms of what’s worked in the past for acquiring and retaining patients. Assuming an “If it’s not broken, why fix it?” mentality, they continually return to ads in the Yellow Pages, newspapers, and on the radio to get the word out.
Another [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/07/optometric-practice-management-and-the-internet/</link>
			</item>
	<item>
		<title>Optometric Websites – Time For Enhancement</title>
		<description><![CDATA[There is an art to designing optometric websites—if you do it right, you’ll see an instant boost to your practice. And while a basic website is better than no website at all, going the extra mile can really expand your patient base. This is one case where attention to detail really pays off. 
Here are [...]]]></description>
		<link>http://www.eyecaremarketinginfo.com/2009/07/optometric-websites-%e2%80%93-time-for-enhancement/</link>
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