Using E-Mail for Effective Eyecare Marketing
May 28, 2009 by admin
Filed under Eyecare Marketing and Email, email marketing, eye care marketing
If you’re using e-mail to connect with your patients and grow your optometry practice, congratulations! E-mail is an essential piece of contemporary eyecare marketing, and using it effectively can help you maintain the patients you’ve had for years and also acquire new ones.
Remember, though, that some uses of e-mail are better than others. Read the following examples, and, in each case, consider whether e-mail is being utilized properly.
• One optometry practice uses e-mail to send regular reminders for annual exams. These e-mails include links back to the practice’s main website for real-time scheduling.
• Another optometry practice uses e-mail to send a weekly newsletter to patients.
• This optometry practice uses e-mail to track clicks over to its website from e-mails that offer special deals on products and services.
• Our final optometry practice uses e-mail to solicit potential new customers, sending communication to a large number of unfamiliar addresses.
Can you tell which practices are using e-mail effectively? How about which ones aren’t? Of the four examples shown above, the first and third represent intelligent eyecare marketing. The second and fourth, conversely, represent approaches that should be avoided.
As with all business endeavors, eyecare marketing clearly has its own list of do’s and don’ts. If you use e-mail judiciously, though, you’ll build trust and loyalty among your patients, and greatly increase the chances of return visits.
