Eyecare Marketing and Email: What Do Your Patients Want to Know About?
May 28, 2009 by admin
Filed under Eyecare Marketing and Email, Optometric Marketing
Whether you’ve been broadcasting to your patient base for years or just getting started, figuring out what information to share with your patients can pose an interesting challenge.
As professionals, we spend a lot of energy on describing conditions and treatment plans in layman’s terms – for a live audience who generally need to know what we have to say – in the moment.
But what do you talk with your patient about when they are away? In other words, what do they want to hear?
Here are a few ways of ‘re-focusing’ on what people want to hear about from you…
1. Forums – Do a google search on ‘eye care forums’ and see what comes up. (Warning: Try not to get caught up in the debates you’ll invariably find regarding fees, policies, etc.)
2. Do a general google search on ‘eye problems’ – the most popular are a reflection of the most traffic…
3. Brainstorm/Reflect on the most common general questions people have for you or ask your staff what they often hear people ask…
4. Try the google ‘adwords’ tool below. Type in the name of a condition or simply, type ‘eye problems’ and see what comes up. Pay special to average monthly search volume.
Here’s the link:
https://adwords.google.com/select/KeywordToolExternal (Estimates total searches and AdWords clicks & CPC)
Once you’ve found a topic that you like, remember that effective eye care marketing and email starts with the ‘conversation’.
