Optometry Marketing and Email – How To Use Links

Using links in your optometry marketing email campaigns is an excellent way of demonstrating your good intentions and essential to getting the most out of this powerful and inexpensive marketing tool.
Your patients like to know what you recommend or find interesting.

Not only are giving them valuable information, but the link is also perceived as an added benefit and testament to your sincerity.
This fits with good optometry marketing ethics, plus you have the unique ability to test and measure the effectiveness of your broadcast(s) and links.

Here are a few guidelines on how to incorporate links into your weekly or monthly broadcasts:

• Plan to distribute the link once or twice in the body of the message.
• Only use trustworthy sources – especially when citing news content.
• The ‘PS’ should repeat the main link, but also include a link to your appointment scheduler, blog, and an email link to you or staff for questions.

For specials, have a link to a ‘landing page that goes into more detail’ and finally, make sure to describe the link or at least make it work with the rest of the email context.

Here’s an article you might find helpful for your optometry marketing email endeavors.

http://www.tlcpracticebuilder.com/archives/AnOptometristsGuidetoEmailMarketing.pdf